Why PHI

PHI’s classic and timeless garments, which are produced in Italy and made of the finest organic and recycled wool and cashmere, are made to last. PHI hopes to inspire conscious consumption of clothing resulting in more creative ways of dressing. You do not need to own a huge wardrobe to achieve a signature style — just mix your pieces in different ways and add personal details that heighten the look.

PHI’s trans-seasonal and enduring collection is designed for the modern and stylish woman that shares our interest in a garment’s life-cycle approach.