Care with Love

Product care

We wash our clothes too often. You do not need to wash the whole jumper for a little spot on the side – just spot treat appropriately.

Follow the care label symbols and instructions carefully. They are designed to keep your clothes in great shape while not putting too much pressure on the environment.

Washing your knits

  • Use the hand wash, gentle, or wool cycle to wash your knits, turning your knit inside out to product the fibers, using a bag or a pillow case to protect it. Go for lower water temperatures whenever possible, a lower temperature usually gets the job done. Always select a slow spin cycle.
  • Fill your washing machine, but not too much. Heavy loads cause friction which wears on the clothes out faster and may also result in the garments being poorly washed.
  • Use green laundry detergents - Choose an environmentally-friendly laundry detergent free from phosphates and optical whiteners that is made specifically for wool and cashmere that will nourish your knit. And don’t use too much laundry detergent, since it won’t have any effect on making your clothes cleaner.
  • Skip the dryer - Air drying is always the better option. Don’t wring or twist your garment, squeeze it gently to ensure it doesn’t lose its shape. Lie flat on a towel or rack to dry.


  • Wool and cashmere should not be hanging but rather folded and stacked in your wardrobe.
  • Never dry clean your cashmere and wool – dry cleaning is a process where your garment is soaked and spun in chemicals, which is not only terrible for the environment and your health, but will damage the natural fibers of your knit.
  • If you choose to store your knits over summer, use in cotton or linen bags with a zip to keep bugs out. Storing in plastic can cause the fabric to sweat and spoil. Bags made of natural fibers allow natural airflow.
  • Moths love cashmere and wool, particularly with any moisture in the fibers. Make sure your knit is bone dry before storing for summer. Use cedar balls or lavender sachets to minimize the risk of moths.
  • Regarding piling: Pilling occurs when the fabric rubs against itself or another surface. Unfortunately, it can occur on any sweater, but using a cashmere comb can help. Never use a razor or scissor as you’ll damage the fibers and make it worse. Giving your sweater a rest in between wears will give the fibers in the fabric a chance to bounce back to their original shape.
  • Always consider repairing your garment before replacing it. Learn how to sew on a button, patch a hole, mend a seam and fix a hem. Or leave it to your local tailor.
  • Don’t throw your old favorites away by routine. Donate it or leave them for recycling so that they don’t go to waste.