About PHI

1,61803398874989, the golden ratio, can be found throughout life and the universe creating a sense of harmony, balance and beauty. Founded in 2018, by Camilla Modin Djanaieff, PHI fuses this impression of equilibrium with timeless design, exceptional quality and a commitment to environmentally-responsible fashion.

PHI encourages investing in long-lasting garments that focus on high quality rather than the fast-fashion quantity that plagues the world today. PHI’s ambition is to contribute to the sustainable development of society through the best labor standards possible with 5 percent of profits going towards the charity organization Trygga Barnen.